(CNN)So Sony and Marvel have joined forces to take the Spider Man movie franchise in a new creative direction with the next installment planned to hit theaters in July 2017.
That's right another Spider Man reboot announced just nine months after Spidey's last swing through theaters in The Amazing Spider Man 2 and three years after the franchise's first relaunch.
Sigh. Again Already Seriously
According to the Hollywood Reporter star Andrew Garfield is not returning as Spider Man freeing the producers of the next movie to cast a new face.
OK so maybe Sony and Marvel are eager to purge the sour aftertaste of the last Spider Man movie which was savaged by fans and critics alike. But even by Hollywood's increasingly impatient time frame for relaunching superheroes this move feels awfully hasty.
The Internet usually awash in enthusiastic fanboys was skeptical.
We're 10 years away from a Spider Man movie that reboots itself during the movie tweeted New York Times culture reporter Dave Itzkoff.
We're 10 years away from a Spider Man movie that reboots itself during the movie.
Dave Itzkoff ( ditzkoff) February 10 20153 minutes pass Time to make another Spider Man
Patrick Tummy ( upsettummy) February 10 2015why on earth do we need another Spider Man WHY
Andy Cohen ( Andy) February 10 2015They can cast Gary Busey as Spider man so long as I don't have to watch another goddamned origin story.
Dan Telfer ( dantelfer) February 10 2015By Tuesday afternoon Twitter jokesters were rallying around the hashtag PutSpiderManInEveryMovie.
And among fans another theme emerged If they're going to reboot Spider Man again maybe it's time to get more creative with casting.
Some people are clamoring for new movies based on an alternate version of Spider Man by Marvel Comics that replaces Peter Parker the hero from the original 1962 comic with Miles Morales a teenager who is half Latino half African American.
Monday's deal between Sony Pictures Entertainment and Disney's Marvel Studios allows them to share Spider Man meaning that the web slinging superhero could also appear in movies with say Captain America or Iron Man.
Whichever way Sony and Marvel go there's a lot of money at stake. The five Spider Man movies have earned more than $4 billion worldwide making it the most successful franchise in the history of Sony Pictures.
But people may be wearying of the series in its current form. Each of the last four Spider Man movies made less money than its predecessor.
We understand that risk averse Hollywood loves superhero movies which earn big profits in overseas markets jump start lucrative franchises and sell lots of related merchandise. But rushing out another similar Spider Man could come across like a creatively empty cash grab.
Wouldn't it be better for Sony and Marvel give Spidey a break That way they could give fans time to breathe build anticipation for a reimagined character and take the series in a bold new direction that reflects 2020 not 1962.
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