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Steve Ballmer on haters of new Clippers logo Change is always hard

Clippers owner Steve Ballmer knows the reviews on the team's new logo haven't all been positive but he said that's to be expected.

Change is always hard on some people. ... But the truth is people get through change Ballmer said Thursday morning. If you love the Clippers you'll love the new Clipper logo.

Clippers unveil new logo

Doc Rivers and Steve Ballmer show off the Clippers' new logo.

Doc Rivers and Steve Ballmer show off the Clippers' new logo.

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Ballmer passed out T shirts with the new logo and cupcakes at a Sprinkles location in downtown Los Angeles on Thursday to promote the team's new look which was released earlier that day.

He said that when he bought the team in August for $2 billion one of his top priorities was to create a new logo.

The number one feedback I got from fans was change change you gotta tell people it's time for change Ballmer said. Change the name change the logo. Change change change.

Ballmer said if it were up to him he would have changed the team's logo before the 2014 15 season began but because of league rules he had to wait. Ballmer however decided against changing the team's name.

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I decided I didn't want to change the name because I thought the name Clippers had come to represent a team that battled people that battled through adversity Ballmer said.

Ballmer spent the morning high fiving fans and taking selfies. He even threw a Clippers' T shirt on a guy who was wearing a Lakers jersey.

Ballmer described the team's new logo with his famous enthusiasm.

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