ABC s The Astronaut Wives Club launched in unspectacular fashion Thursday faring OK by low bar summer standards but still finishing behind an hour of repeat CBS comedies and and newsmagazine Dateline on NBC.
According to preliminary national estimates from Nielsen Astronaut Wives Club averaged a 1.1 rating/4 share in adults 18 49 and 5.5 million viewers overall from 8 to 9 p.m. putting it on par with NBC s bow of Aquarius in May and a tick above where Fox s Wayward Pines bowed earlier in the month. ABC did better on June 1 with the premiere of The Whispers (1.5 rating in 18 49 5.66 million viewers overall) though it benefited from a sizable lead in courtesy of The Bachelorette. In a positive sign for the show it was up in its second half hour in just about every category.
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Period dramas have been a tough sell for audiences over the years and they tend to skew older than other hourlongs. Astronaut Wives Club which was originally scheduled to air in the 2013 14 season and then pushed back on two occasions did a slightly better 5 share (1.5 rating) in adults 25 54 and fared best among women 25 54 (2.2 rating/7 share). Perhaps benefiting from promotion during the NBA Finals it skewed a little more male than ABC s recent Thursday dramas with 33% of its 18 49 and 25 54 audience comprised of men.
Astronaut s Wives Club was followed by the two hour season premiere of Mistresses (0.9/3 in 18 49 3.8 million viewers overall) which was down 0.2 from its season opener of last year when it aired on Mondays. It finished ahead of golf on Fox and original dramas on NBC and equaled the 18 49 rating for CBS repeats from 9 to 11. As was the case when it aired behind The Bachelorette last summer Mistresses had a very female skew (71% of its 18 49 audience).
Review The Astronaut Wives Club
NBC opened well with Dateline (1.3/5 in 18 49 6.3 million viewers overall) which recorded its top rating since April 2 (tied with CBS comedy repeats for the 8 p.m. lead in 18 49) and won outright in total viewers. It was followed by Aquarius (0.7/3 in 18 49 3.4 million viewers overall) which was down a tenth from last week and Hannibal (0.5/2 in 18 49 1.8 million viewers overall) which held steady overall while surging in all male demos vs. last week s episode opposite the NBA Finals on ABC.
For CBS a repeat of The Big Bang Theory (1.5/7 in 18 49 7.1 million viewers overall) was the night s No. 1 series in 18 49. It was followed by encores of The Odd Couple (1.1/4 in 18 49 5.1 million viewers overall) Mom (1.1/4 in 18 49 5.5 million viewers overall) Mike Molly (1.1/4 in 18 49 5.5 million viewers overall) and Elementary (0.8/3 in 18 49 4.2 million viewers overall).
Golf s U.S. Open moved to primetime in its first year on Fox so it was able to show some nice ratings improvement even if the event wasn t much of a ratings factor relative to the other broadcast networks on Thursday night. Fox s stations averaged a 0.7/3 in 18 49 and 2.9 million viewers overall from 8 to 11 p.m. with these numbers subject to revision since they don t accurately reflect West Coast viewing. In Nielsen s metered market overnights the U.S. Open averaged a 2.4 rating which was up 71% over last year s 1.4 on NBC when it aired in the lower viewed 3 5 p.m. ET window.
From noon to 8 p.m. ET cable network Fox Sports 1 averaged a 1.28 overnight household rating up 20% from last year s 1.07 on ESPN for coverage that aired from 9 a.m. to 3 p.m. ET and then resumed from 6 to 7 p.m. ET.
At CW Beauty and the Beast (0.3/1 in 18 49 0.9 million viewers overall) was even with last week followed by a repeat The Vampire Diaries (0.2/1 in 18 49 0.6 million viewers overall).
Preliminary 18 49 averages for the night CBS 1.1/4 ABC and Univision 0.9/3 NBC 0.8/3 Fox 0.7/3 Telemundo 0.5/2 CW 0.2/1.
In total viewers CBS 5.3 million ABC 4.4 million NBC 3.8 million Fox 2.9 million Univision 2.4 million Telemundo 1.2 million CW 0.8 million.
The Big Bang Theory r
(8 00 CBS)
Dateline
(8 00 NBC)
Astronaut Wives Club
(8 00 ABC)
Mom r
(9 00 CBS)
Mike Molly r
(9 30 CBS)
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