April 2015 Ratings MSNBC Down Double Digits

MSNBC had its lowest rated month in almost 10 years (May 2005) but can claim the No. 2 spot in cable news prime time for the month of April but fell behind CNN in the younger demo as well as in total day viewing. MSNBC was also down double digits year over year down 12 percent in total day viewers and down 16 percent in prime time.

The ratings for April 2015 (Nielsen Live Same Day data)

Primetime (Mon Sun) 512 000 total viewers / 122 000 A25 54 Total Day Mon Sun) 311 000 total viewers / 81 000 A25 54

In the demo MSNBC was down 27% in total day and down 29 percent in prime time. Two of the network s signature shows Morning Joe and The Rachel Maddow Show finished second among total viewers for the month but fell behind in the demo. Morning Joe saw growth up 5 percent in viewers vs. April 2014.

Just Eat It the food waste themed MSNBC documentary beat CNN in both the demo (135 000 vs. 118 000) and total viewers (413 000 vs. 321 000) in its debut April 22.

Here s MSNBC release

MORNING JOE TOPS NEW DAY IN TOTAL VIEWERS UP 5 PERCENT FROM LAST MONTH

MSNBC S Primetime Tops CNN in Total Viewers for the Month

NEW YORK April 28 2015 MSNBC s core programming including Morning Joe and The Rachel Maddow Show continued to beat CNN in total viewers in April and saw ratings improvements for a number of its programs. Morning Joe topped New Day in total viewers and saw a 5 percent increase in total viewers both from last month and last year. MSNBC s M F Primetime also beat CNN in total viewers for the month. Hardball and The Rachel Maddow Show ranked 2 among total viewers for the 23rd consecutive month Hardball 680 000 (vs. CNN 501 000) and The Rachel Maddow Show 734 000 (CNN 443 000).

PoliticsNation and The Last Word also came in second PoliticsNation 508 000 (CNN 467 000) and The Last Word 543 000 (CNN 415 000).

Morning Joe beat CNN s New Day in total viewers for the month 354 000 vs. 317 000. Morning Joe is up 5 percent from last month and up from last year. Morning Joe also continues to beat CNN with influencers beating CNN in the nation s capital Washington DC

On April 22nd as part of its larger efforts to cover a broader set of issues through its progressive lens MSNBC aired the U.S. broadcast premiere of Just Eat It a documentary focused on food waste. The documentary which aired in honor of Earth Day was followed by a discussion moderated by the network s new food correspondent chef and advocate Tom Colicchio. That programming beat CNN in both the demo (135 000 vs. 118 000) and total viewers (413 000 vs. 321 000) in its timeslot.

MSNBC also continues to have the most diverse cable news audience ranking 1 in African American audiences for total viewers in weekday primetime (M F 8p 11p) prime (M Su 8p 11p) and sales day (M F 6a 2a). MSNBC ranked 1 among African American total viewers for the 63rd consecutive month in M Su primetime(8p 11p).

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