TOMORROW the highly anticipated exquisitely hyped sequel to 2012 s The Avengers will land in North America where within several days it will likely break all manner of opening weekend records at the box office. That s largely because the hordes have been primed pumped and consumer serviced like IndyCars at the starting line. The Furious 7 machine was built to set some short lived 2015 benchmarks Avengers 2 is engineered to blow by each of those split figures.
Now in other words Disney and Marvel sit back and try to topple their own records. And who knows There s always the distant chance that the re teamed Avengers can soar into rarefied James Cameron territory.
Avengers Age of Ultron has already grossed more than $200 million overseas. Now director Joss Whedon and the rest of Team Ultron hope to pass that number in a single domestic weekend.
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The North American record for opening weekend of course remains held by The Avengers which in May of 2012 debuted to a whopping $207.4 million. No film has even sniffed that total since the next best being Iron Man 3 s $174.1 million opening yet anything short of the first film s mark no matter how spun would surely be seen as a disappointment within Disney. At 2015 ticket prices plus some of those IMAX bucks Age of Ultron is poised to top $210 million by Monday s post estimate reports.
After that naturally Iron Man and Cap and Thor hope to hulk out atop the box office for several weeks until Furious 7 s total is in the rear view and Jimmy Cameron s twin behemoths are on the horizon line.
Globally Cameron s Avatar levitates like an untouchable at $2.79 billion followed by his contextually ancient Titanic at $2.19 billion with his 90s film remaining all the more impressive because its take is not adjusted for inflation. They are followed by the first Avengers ($1.52 billion) and the still climbing Furious 7 ($1.35 billion for now).
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So perhaps the big question within several weeks is whether Age of Ultron can crack the golden $2 billion mark where only one director has ever tread.
In trying to track down Cameron though the domestic front seems like friendlier terrain. The first Avengers grossed $623.4 million to finish third all time less than $36 million behind Titanic. And if every box office domino were to topple just right it s not impossible that Age of Ultron could catch Avatar ($760 million) and become the biggest North American film ever.
But for now a record breaking first weekend is the rich target emphasis on rich.
Disney stockholders assemble.
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