Pitching products on television operates on the same basic principle as real estate.
It's all about location location location.
And when it comes to commercials the Super Bowl is Park Avenue Malibu Paris and London all rolled into one.
A 30 second advertisement during this year's game costs a cool $4.5 million. That's an average of $150 000 per second.
Commercials in the first Super Bowl in 1967 cost $42 000. So for the price of one second worth of air time now you could have purchased three full slots then.
Last year 30 seconds in the game ran $4 million. The $500 000 price hike this season is the largest year to year increase in the history of the Super Bowl.
Now that's what you call a high rent neighborhood.
> Source NFL Research (rates are set by the networks)Contact Lindsay Kramer anytime Email Twitter 315 470 2151
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